![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/57b989729bf740a3e2c113e3b843d5fd4ddaea94e6cb2be130d7b5e6db1b1b97792a302f73c13bb9_rw_1920.jpg?h=70e2434b382e0bd65e613027d5350fb9)
TREK MTB FORM LANGUAGE SCULPTURE 2012: Trek reinvented its mountain bike line in 2008 with technological leaps and bold new styling. It was time for a refresh going into 2013. This is the form concept for the Trek brand visual language; An emphasis an light/technical/agile.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/0e25a4178aeb0461b25387857856cfe6ced6aebe8373ba84e90f48b53498b5883912cd5e4fe286c9_rw_1920.jpg?h=cf71e81c1d0b0a7879df098253fb8740)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/97e5ab410899d55b2731b69beed2037fe5096edd4a2184eba9767cae5acfd51c0cbcd9efd47e8a90_rw_1920.jpg?h=41abd8a8e0be5df2fb265dda933860fa)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/e074044c49665b4033064e841d61d42c50937de6749f672d15616333adfc2b91020ae68b77cd1230_rw_1920.jpg?h=d777f2030adf5b3cb74cd8a82dc88e39)
Sketch concepts. The final form needed to clearly represent a bike, but needed to be just abstract enough so that it wasn't taken as an actual frame design.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/63308c75867a2927b54d6d44857682f1d32dd74f8c5972afbb745cc4ceb6153931442f43c47ea6d7_rw_1920.jpg?h=d4c5b95c95487ab19611ece151910006)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/d108ace5b6da5cd302e8e01821d2539ada4cd376a571283107a3403b4ba0660723a307c0f97199e4_rw_1920.jpg?h=46759296b348690230c65ccfa101d033)
Nearly finished CAD Concept. This was completed in 2011 - this project was 'extra curricular' and took the next year to complete the physical model.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/8e6181800a984bb8f4c635fdfda45f3848a0baee095a214bb98ff0b9606cac7bbfd50561f36efdbf_rw_1920.jpg?h=9a19d22f20a5a4bf5f458044227827ce)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/5866fdf77b3093b59190862af45da6c68ab5e9607ceb111e451c6975223ee325ee740a4dd97db0a2_rw_1920.jpg?h=382575ff39cc308ecb2bc41e0f1bac78)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/e467198738b2733a88bf475a763aa8ce6fb9bf532ace78b5eaa63d5a51b316dde6f273dff63cce9c_rw_1920.jpg?h=2fbff68a6e36783a908d1a184b89053b)
Graphics were critical in giving the sculpture texture, as well as pushing the theme of 'electronic integration - the concept therein had to appear highly technical.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/ebee934151e6b80cd5264f27ab5ff1444aeb245800560f5c9091f27ef789132f4da41dc2f3203441_rw_1920.jpg?h=8e6cf4e273b080b332a92f5f0033cb51)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/c1f89fe171f9212c384293bc8b7894ccd4c049da6b0c11ceca17b79348a9eddc8b7b6e1df0cb3d18_rw_1920.jpg?h=cc90c444c1dc417417587c1462b88fb4)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/1b626fe7e9b0fea8e00d08bad3d152858ead0ed41c64bf01eb991f7bca406ac221c1aa3d1e932f03_rw_1920.jpg?h=592828fdefe49f082d47a8547ad0079f)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/9c133ceb1cdd4be2a3163fbf4a996c0967566e5dfd742c1965cf5668e4b4ed104b3e9a9179bdd3a0_rw_1920.jpg?h=fe71facafbf2f3cec5c38c3909b38ec1)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/acee2a1654f6eec638decd50a1c0a1843548f9c6c7762f9f1974eca75053c515a31d712f0112915a_rw_1920.jpg?h=1d6021dcf2b6d685551d98620c655995)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/2ad256951aa0f7301db345dff8d805ca2c26d1fc405319ea6af193e5896feaca543da3c7746cf654_rw_1920.jpg?h=13937deb7bdcc1bd45cbaf1b7f608ab4)