![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/d1b8935ad0f167dad6f51c9662ce00e70465a7e8582ac72c4b30c9f9a39dec220d43179b04ffffc1_rw_1920.jpg?h=6d4a455330218c1399afeaf8269bcc2d)
The Trek Soho was the result of a six-day three-city research trip where we took a deep dive to invent a new line of Trek products that addressed the needs of a burgeoning commuter market. The result was a line of three unique platforms designed specifically for the locations we visited.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/71b0147cec9e4874fd6ba5aabba74525087e89cdb07cd23405465533368d3df913ee003171f57333_rw_1920.jpg?h=795e1254c805d410d50dd0e5b80920c4)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/00570557c016c2359188af31ba663d58e881439582b4c3e956112099b9158b94f294b0a611d36836_rw_1920.jpg?h=d5ea9ceb62972304d86c9abe0c2e5ee3)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/f8a558ee6dea305d4975bd6fc806f0d5b4d5ef7db1db97ff6e409649286df9308aee9c191ea5b736_rw_1920.jpg?h=471b6e290498c1cfb82eabc36fa395a4)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/343255f9ab9281ddc192f0344b349b1766b4f3f6694c07777d6f4180ea4f0510ff5eb41638b93918_rw_1920.jpg?h=607cde6f8110c0ee0285f189e45cba11)
The Storyboard sketches here by Chad Lockart, I put the story board together. Sketches and concepts below by me.
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/bff8e49f83d78232fa3286109f55b4caeb6836df4c93c2524a8fb38bd678446dc566290836ebde0d_rw_1920.jpg?h=41cac4fbe67577a9d678075cc55d5b61)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/e6c9c5d964e4679a3a321d13327a31f13e33782acd34ac0b89fe12d951618b439391cebd0ff0e622_rw_1920.jpg?h=5c6bc08cb338ddeb5772e8d4a131dd4a)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/67420d6b1670463f35585f6e8620d6525046de797ffc7eaf9ef8e472fd0811992d48e635c821359d_rw_1920.jpg?h=14da63b8252efe8877c78b13eccc4ef2)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/433823b5cb502ccdcb41a9dc30b42180dc5816dd0e65a15a5697c2273c9870655c15ed0a87cf8d69_rw_1920.jpg?h=489b854e1e167b958aa8464e59374f2b)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/1739a870342daa7e5fe2acd2520cfddd806cf8877796e4e98b45663fdfc8959d501fa32ee6592600_rw_1920.jpg?h=cf7481a24da7d1d3a61139a10c4916cf)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/1c8290bb0200bdb45c1730faeb9e36e1fcfd9b6a5a334473590d1c667f5f0a7c0a785cbc24ab68e3_rw_1920.jpg?h=ca1b60215fb6278d34a579084246467c)
![](https://cdn.myportfolio.com/83704c60c27922c5828821e26a20bdae/e09b9eda8914aa76eaa0485307bebd80bb0d5aa8301756b2bf70860d333e496d4d0ee21ce1007ea2_rw_1920.jpg?h=e779d2a95f03600403a2e7e6693c968c)