Trek Soho Commuter Line - Launched 2006 - was the result of a six-day, three-city research trip where we took a deep dive to invent a new line of Trek products that addressed the needs of a burgeoning commuter market. The result was a line of three unique platforms designed specifically for the locations we visited.
The Storyboard sketches here by Chad Lockart, I put the story board together. Sketches and concepts below by me.
The first Soho prototupe
Second Soho prototype in progress
Over the years, the platform expanded to different models still loved today
