2019 Sales Boom: Trek Marlin + FX

This program is an example of design driving significant commercial impact. Dual Sport and Marlin were developed from a shared industrial design intent to serve two distinct rider types—an efficient, cost-effective approach that maximized platform value. Delivered under tight timelines and heavy constraints, these consecutive projects ultimately contributed to more than $50M in business. Graphics and color by Katy Steudel.

2018 - Current Trek Verve: Here's a project that turned around in a matter of days vs. months. We had the research data, the general form intent was easy to extrapolate from other platforms. Lots of money made from this from little development effort.

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