Trek Dual Sport and Trek Marlin: Two bicycle platforms built from the same industrial design intent for two distinctly different riders. That's efficient design! (Cost effective, too.) These were consecutive projects that in total were worth over $50M in business. No pressure there. Awesome graphics and colors by Katy Steudel.
2018 - Current Trek Verve: Here's a project that turned around in a matter of days vs. months. We had the research data, the general form intent was easy to extrapolate from other platforms. Lots of money made from this from little development effort.