TREK STOP CONVENIENCE CENTER 2008:  The first 24/7 'convenience store' dedicated for cyclist use.  The Trek Stop sells innertubes and cycling accessories, food & drink. It also provides a well lit place to work on the bike, air for tires, and an information station showing local path/trail maps. Seen here is a prototype developed for market research.
We had to build the prototype to do the research.  Testing it with actual riders was invaluable.  Trek Stop exposed a universal need:   'Filling Stations' for cyclists.  Trek Stop opened a new sales channel for Trek and it's independent dealers, and challenged the internal vision of what 'research' means to Trek. The first 24/7 'convenience store' dedicated for cyclist use.  
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