TREK STOP CONVENIENCE CENTER 2008: The first 24/7 'convenience store' dedicated for cyclist use. The Trek Stop sells innertubes and cycling accessories, food & drink. It also provides a well lit place to work on the bike, air for tires, and an information station showing local path/trail maps. Seen here is a prototype developed for market research.
We had to build the prototype to do the research. Testing it with actual riders was invaluable. Trek Stop exposed a universal need: 'Filling Stations' for cyclists. Trek Stop opened a new sales channel for Trek and it's independent dealers, and challenged the internal vision of what 'research' means to Trek. The first 24/7 'convenience store' dedicated for cyclist use.
