Trek Stop Convenience Center explored a new service model for cyclists: a 24/7, self-service hub supporting everyday riding needs beyond the bike itself. The concept combined retail essentials—innertubes, accessories, food, and drink—with infrastructure features including a well-lit workspace, air for tires, and an information station with local path and trail maps.
The prototype, shown here, was built for market research and informed directly by ride-along observation and interviews with commuting cyclists in Chicago, translating real-world behavior into a scalable, ecosystem-level design concept..
The prototype, shown here, was built for market research and informed directly by ride-along observation and interviews with commuting cyclists in Chicago, translating real-world behavior into a scalable, ecosystem-level design concept..
We had to build the prototype to do the research. Testing it with actual riders was invaluable. Trek Stop exposed a universal need: 'Filling Stations' for cyclists. Trek Stop opened a new sales channel for Trek and it's independent dealers, and challenged the internal vision of what 'research' means to Trek. The first 24/7 'convenience store' dedicated for cyclist use.
