The Broadsider (Post Apocalyptic Concept)

The Broadsider began as a side project within the industrial design group, exploring post-apocalyptic themes inspired by films, comics, and video games. The project paused for a time—as production work took priority—but I returned to it the following spring with a clearer vision. The goal was to tell a story in which the bike was the hero, using a graphic-novel narrative supported by a fully realized, physical bike to make the world feel believable and tangible. The bike debuted at Trek’s annual dealer show, where it drew significant attention both on the show floor and across the design blogosphere.

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